Philippines' Top 12 Most Popular Brands

Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels, recently released its 2013 Brand Footprint report, a global ranking of the most chosen consumer brands.

1. Lucky Me
2. Nescafé
3. Surf
4. Palmolive
5. Milo
6. Bear Brand
7. Ajinomoto
8. Safeguard
9. Oishi
10. Great Taste
11. Maggi
12. Silver Swan

Based on the analysis of the Kantar, continuous effort to communicate with the audiences is one big factor in recognizing a brand. Based on the list, the products that rose and those into the top 10 continuously tried to be recognized by means of advertising in different types of media.

Kantar also noted that the study revealed that Filipinos “high regard for looking after their skin care and hair care needs,” saying that most of the products in the list are beauty products.

References:

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Lucky Me most chosen brand in Philippines
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Most Chosen Consumer Brands in the Philippines
2014 Brand Footprint Report
Kantar Worldpanel Philippines